Sunday, 16 November 2014

Subgenres

Fashion is presented in a variety of different magazines. Within other genres of magazine there are clear and very defined sub-genres that are aimed at niche audiences however with fashion the magazines, the only vague  subgenres  are age and often occupation categorised.

From my research the only subgenre I could find within fashion magazines was Bazaar which is a magazine portraying sophisticated fashion and is aimed at ladies who work or are looking for a sophisticated image. 
All the others I found follow the typical conventions of mainstream fashion magazines.

Bazaar:
 In Bazaar the content is usually about sophisticated and often professional fashion but that still allow women to look and feel confident within themselves and their appearance. It appeals to the older more sophisticated reader by being quite polished and sleek looking, with only one picture on the cover, no spots/plugs and a simple colour scheme. It is aimed at young professional women and you can see that from the content indicated by the cover lines. 'The Power Piece: The Killer Pencil Skirt'  Women of the age 25-30 are very work driven and are into looking good and taking care of themselves for work and this magazine caters for this. It does also include some typical mainstream fashion. Also you can gage from this cover who the target audience is as it has lots of materialistic features within which 25-30 year old women can afford as they have more disposable income. Another way to tell it apart from other mainstream fashion magazines is the fact that the celebs head is behind the masthead and although her appearance is still flawless its a lot more sultry. The lighting is also harder on this magazine and creates harsher shadows on her face, body and in the background.

To conclude there aren't any clear or defined subgenres, and in order to make my magazine look authentic I am interested in making a mainstream fashion magazine.








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