Chosen Magazine Genre :
Lifestyle / Fashion
Some of the Existing Market (Competition):
Company
Cosmopolitan
Elle
Allure
Allure
Company:
Company is a UK based monthly fashion and lifestyle magazine that was first published in 2008. In October 2014 the magazine moved to online only.
Target Audience: Young Females
Statistics:
- Median Age: 26
-Sex : Female 93%
Male 7%
- Print ABC: 88,059
- Digital ABC: 2057
-Combined Sales: 90,116
-Adult Readership:454,000
-Female Readership:420,000
- Class : AB 40%
ABC 1 69%
Information taken from:
http://www.hearstmagazinesdirect.co.uk/company.html
http://en.m.wikipedia.org/wiki/Company_(magazine)
-Combined Sales: 90,116
-Adult Readership:454,000
-Female Readership:420,000
- Class : AB 40%
ABC 1 69%
Information taken from:
http://www.hearstmagazinesdirect.co.uk/company.html
http://en.m.wikipedia.org/wiki/Company_(magazine)
Cosmopolitan is an international monthly magazine aimed at women. Published in 1886, in the US, was the very first copy of Cosmo and since then it has evolved to what we see today.
Target Audience: Young Women
-Median Age: 34.7
-Sex : Female 86%
Male 14%
- Print ABC: 16,969
- Digital ABC: 28,848
-Combined Sales: 53,723
-Adult Readership:16,969,000
-Female Readership:14,609,000
Information taken from:
http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4785162&category_code=rate&category_id=27809
http://en.m.wikipedia.org/wiki/Cosmopolitan_(magazine)
-Combined Sales: 53,723
-Adult Readership:16,969,000
-Female Readership:14,609,000
Information taken from:
http://www.cosmomediakit.com/r5/showkiosk.asp?listing_id=4785162&category_code=rate&category_id=27809
http://en.m.wikipedia.org/wiki/Cosmopolitan_(magazine)
Elle is a worldwide lifestyle magazine that originates in France. Founded in 1945 it has been released monthly ever since. (It is released weekly in France)
Target Audience: Women
-Median Age: 37.2
-Sex : Female 92%
Male 8%
- Print ABC: 163,889
- Digital ABC: unknown
-Combined Sales: 1,127,799
-Adult Readership:5,794,000
-Female Readership:5,327,000
Information taken from :
http://www.ellemediakit.com/r5/showkiosk.asp?listing_id=4165174&category_code=&category_id=71679
http://en.m.wikipedia.org/wiki/Hachette_Filipacchi_Media
From the figures above I can see that all the magazines are successful in their own right, and using this information and other that has been collected I will use it to decipher specific successful features.
The median age of the readers of two of the three magazines is older than the potential age of my target audience and therefore I will have to take this into consideration and adapt certain features to suit my magazine.
-Combined Sales: 1,127,799
-Adult Readership:5,794,000
-Female Readership:5,327,000
Information taken from :
http://www.ellemediakit.com/r5/showkiosk.asp?listing_id=4165174&category_code=&category_id=71679
http://en.m.wikipedia.org/wiki/Hachette_Filipacchi_Media
From the figures above I can see that all the magazines are successful in their own right, and using this information and other that has been collected I will use it to decipher specific successful features.
The median age of the readers of two of the three magazines is older than the potential age of my target audience and therefore I will have to take this into consideration and adapt certain features to suit my magazine.
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